Frame
Name the decision
We interview the people closest to the product and define the decision, audience, constraints, and evidence needed. The result is a short question brief everyone can align on.
Our process
From a fuzzy analytics request to a decision the team can own.
Our four-part method keeps the work anchored to your product question while making quality visible at every stage.
Inspect
Test the current signal
We audit event semantics, identity logic, data completeness, and relevant dashboards. Gaps are ranked by how much they affect the decision—not by cosmetic neatness.
Resolve
Build or analyze
Depending on the question, we specify instrumentation, validate releases, model a funnel, segment cohorts, or investigate behavior. Interim reviews keep domain context close.
Transfer
Make the finding usable
We facilitate a working session, document definitions and caveats, and assign next actions. Your team keeps the reasoning—not just a static presentation.
A good fit
Teams come to us when…
- Two reports tell different stories about the same user journey.
- A major feature shipped, but adoption is hard to explain.
- The tracking plan has grown without clear ownership.
- Retention moved and the average does not explain why.
Your starting point can be imperfect