Choose an activation metric that actually guides the team
A useful activation metric describes received value—not merely completed setup.
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Notes for teams turning app behavior into product judgment.
Clear methods, common failure modes, and useful questions from the day-to-day practice of product analytics.
How to build an event taxonomy that survives release day
Naming rules matter, but ownership and validation are what keep app data dependable.
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Read retention without hiding behind averages
Cohorts and behavioral segments reveal the user stories a single curve conceals.
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